Where Bajaj Stands In The 2-Wheeler Industry In India?
Bajaj Auto has played a significant role in shaping India’s two-wheeler industry, alongside other key manufacturers.
Established in 1945, the company has evolved from producing scooters to offering a diverse range of motorcycles and electric vehicles. Despite recent challenges such as weak domestic sales and increased competition, Bajaj continues to lead with new offerings like the ‘GoGo’ electric auto brand.
In this article, we will explore Bajaj Auto’s market position and the financial performance in the Indian 2-wheeler industry.
Market Position and Sales Performance
In India’s two-wheeler market, Bajaj Auto plays an important role, but it has to compete closely with several big companies.
As of February 2025, Bajaj’s peers such as Hero MotoCorp led the market with domestic sales of 385,988 units, capturing a 28.52% market share. Honda Motorcycle and Scooter India followed closely, selling 328,502 units and securing a 24.27% share. TVS Motor Company maintained its third-place standing with 253,499 units sold, accounting for an 18.73% share.
Whereas, Bajaj Auto ranked fourth, recording domestic sales of 153,631 units in the domestic market. This gave it an 11.35% share, though that’s a slight drop from last year’s 11.88% for the same month.
However, Bajaj’s export performance has been solid, with a 22% year-on-year growth in the third quarter of fiscal year 2025, increasing its export share of total sales from 35.2% the previous year to 42.3%.
Despite challenges in domestic sales, Bajaj’s strong export growth underscores its resilience and adaptability in the competitive two-wheeler market.
Financial Performance
Bajaj Auto’s financial performance has experienced fluctuations recently, impacting its stock market presence.
In the third quarter ending December 2024, the company reported a 3.3% increase in profit to ₹21.09 billion.
Even though exports increased by 23%, domestic two-wheeler sales dropped by 14%, thus influencing the overall growth trend.
Consequently, the Bajaj Auto share price has faced volatility, hitting a 52-week low of Rs 7,417.45 on March 5, 2025.
Strategic Initiatives and Future Outlook
Bajaj Auto has always shown strategic foresight to maintain its competitive advantage and drive growth.
1. Product Diversification
Bajaj Stands diversification strategies have affected the company’s standing with other automobile stocks. The company has ventured into eco-friendly electric vehicles with the Chetak scooter and entered cost-effective CNG options with the Freedom 125 motorcycle.
Collaborations, such as the one with Yulu for shared electric mobility solutions, further enhance its portfolio.
These initiatives reflect Bajaj Auto’s commitment to innovation, potentially influencing trader perceptions and the performance of its stock in the market.
2. Geographical Expansion
Bajaj Auto’s strategic expansion into Latin America, Africa, and Southeast Asia aims to capitalize on emerging markets with growing demand for affordable, durable vehicles.
In the third quarter of 2024-2025, the company projected export growth exceeding 20%, driven by these regions.
This geographical diversification is expected to enhance revenue streams and market share, positively influencing investor sentiment and potentially boosting Bajaj Auto’s stock price.
3. Technological Advancements
Bajaj Auto has recently introduced several technological advancements in its two-wheeler segment.
In January 2025, the company showcased the Chetak 35 Series, an electric scooter featuring a larger 3.5 kWh battery for extended range. They also unveiled the Pulsar RS200 with significant updates, including USD telescopic front forks for improved handling.
On top of that, Bajaj plans to launch ethanol-powered motorcycles and three-wheelers by the end of the current fiscal year, demonstrating a commitment to sustainable mobility solutions.
Conclusion
Bajaj Auto has solidified its position as a leading force in India’s 2-wheeler industry. With a substantial domestic market share and impressive export figures, the company continues to innovate, introducing models like the electric Bajaj Chetak. Financially, Bajaj Auto has demonstrated consistent growth, positively influencing its stock market performance.
